The Little Tikes Company (Member of the IPEMA), founded in 1970, is a multi-national manufacturer and marketer of high-quality, innovative children's products. In 1984 it became a part of Rubbermaid Incorporated, the world's largest leading-brand manufacturer of everyday use consumer and commercial durables. In 1999, Rubbermaid was acquired by Newell Inc., making Little Tikes a part of Newell Rubbermaid.

Little Tikes products are known for providing durable, imaginative, and active fun. Products are manufactured in a wide variety of categories for young children, including infant toys, popular sports, play trucks, ride-on toys, sandboxes, activity gyms and climbers, slides, pre-school development, role-play toys, creative arts and juvenile furniture.

Among the company's market-leading categories and products are a growing fleet of foot-to-floor vehicles; playhouses, including the popular Country Cottage; and Little Tikes Basketball Sets. The red and yellow Cozy Coupe® Car, an international icon in toys, celebrated its 20th anniversary in 1999, with more than 6 million units sold since its creation.

Little Tikes Commercial Play systems are highly suited for the gulf region as they are specifically designed and produced to resist the weather conditions in this region.